In the session, I will talk about possibilities of the collaboration work between “Business and Art”, “Technologies and Art”.
Especially in Japan, business persons are needed to be creative to make companies more competitive. In the era of mass production and mass consumption, Japanese industries were very strong and only focused on applying cutting edge technologies to new products and Kaizen. I think now it is time to change the style of business, i.e. we need to think “why“ instead of “what” and “how” . It may be very difficult to change our business style, therefore the role of art and design will be important.At the very beginning stage of collaboration between business and art, I set the place with some arts which attract different kind of people and activate communication, like Agora. People in the place are inspiring each other, then cooperation will emerge. Then a cooperation will be a collaboration. The collaboration between business person and artists will create new products, ideas and concepts. During a collaboration work, both sides can be learning different approaches, thinkings and methods each other. That process makes one plus one be more than two.
Mr. Shuhei Toyoda
|President and CEO, TOYODA & CO.,LTD|
Born in 1957. Received M. E. degree in solid state physics from Osaka University in 1983. Joined NGK Insulators LTD. (1983-2003) . He had been researching the growth method of oxide single crystals, fabrication of optical components, thin film deposition, optical fiber sensors, spatial light modulator, fiber optic gyro, optical parallel transmission module in corporate R&D Group and Electronics Business Division of NGK Insulators LTD. He was assigned project manager of Joint R&D project with US based companies, in Silicon Valley as R&D Manager (1993-1995) and in L. A. as CTO (2000-2002) .
He is member of
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